Monthly Archives: April 2009
Rebranding Blunders
Does your brand need an extreme makeover? Not necessarily–just ask the folks at Tropicana Orange Juice. After deciding that the look they’d been using for years was past the expiration date, in January they launched … Read More !
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Want Publicity? Pick the Low Hanging Fruit
Sounds simple enough, right? But what does it mean? When I retired from TV news last summer to launch my own PR firm, I promised myself to always grab the easy stuff for my clients … Read More !
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