It’s not a half-baked idea
A couple of years ago a New York restaurateur cooked up an amazing way to get media attention.
He made the most world’s most extravagant pizza — a $1,000 pie topped with six sorts of caviar and fresh lobster.
Nino Selimaj, who runs six pizza restaurants in New York, unveiled his Luxury Pizza in 2007 and the media ate it up.
The 12 inch pie was topped with caviar, lobster, cremefraiche and chives. Cut into eight, it worked out at $125 a slice.
“I know this won’t be for everyone but there are people in New York who can afford it and once tried, they’ll be back for more. It is delicious,” said Selimaj. “Sure, some people will say it is just a publicity stunt but I have already sold one.”
One article carried by Reuters pointed out that if diners were still hungry after the Luxury Pizza, they could always head over to the midtown restaurant Serendipity that sells a $1,000 ice-cream sundae called Golden Opulence which is covered in 23K edible gold leaf.
The moral of this story? Sometimes you have to dare to be different. It wouldn’t have mattered if Nino didn’t sell a single pie, the story went worldwide. He couldn’t have bought that kind of advertising.
Now it’s your turn. What can you do to change things up? Isn’t it time you whipped up a new recipe for publicity? If you just stop and think about it, you may be able to serve up a story for journalists that’s guaranteed to deliver.