Tips to Becoming a Radio Star
I like to listen to music as much as the next guy, but when I’m in my car, I’m constantly surfing stations listening to talk radio. Why? It’s one of the easiest ways to get my clients on the air.
There are many times when I’ll be driving somewhere and listening to a topic that I know one of my clients is an expert on. I’ll grab my cell, call my client and 5-minutes later, they’re on the air.
You don’t need a PR person to do that for you. You can do it yourself. The first step is to overcome self-doubt. How many times have you been listening to the radio and said to yourself, “I know more about that subject than they do!”
What stopped you from calling in? It was probably that little voice inside your head that said, “Who am I to give an expert opinion? I’m no expert.”
Trust me, if you do it for a living, you’re an expert. When I’m listening to the radio and they’re talking about something legal, I can guarantee you my lawyer clients are getting a phone call from me. It may not be the area of law that they specialize in, but I’m certain my attorney clients will know more about the law than the host or some of the “Joe 6-packs” who are calling in.
I have a challenge for you this week. If you’re listening to music or CDs, try listening to some talk radio for a change. In order to be your own publicist, you have to know what’s going on in the news.
And if they get into a topic that you happen to know something about, call in. Don’t be afraid. It may end up being the first step in a beautiful journey.
Dr. Laura began her very successful radio career as a call-in guest. And Dr. Phil began his multi-million dollar TV career as a guest on Oprah. It’s just a matter of putting yourself out there. What do you have to lose except your anonymity?