Author Archives: Jeff Crilley

$1,000 pizza?

A couple of years ago a New York restaurateur cooked up an amazing way to get media attention. He made the most world’s most extravagant pizza — a $1,000 pie topped with six sorts of … Read More !

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Baby Elephant Syndrome

I came across a great story on the Internet that I want to share with you this week: An adult elephant can easily uproot huge trees with its trunk; it can knock down a house … Read More !

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Tips to Becoming a Radio Star

I like to listen to music as much as the next guy, but when I’m in my car, I’m constantly surfing stations listening to talk radio. Why? It’s one of the easiest ways to get … Read More !

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P.T. Barnum — The Father of Publicity

He’s often given credit for having said “There’s a sucker born every minute,” but the truth is P.T. Barnum probably never said those words. He was one of the most successful entrepreneurs of the 1800s … Read More !

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Rebranding Blunders

Does your brand need an extreme makeover? Not necessarily–just ask the folks at Tropicana Orange Juice. After deciding that the look they’d been using for years was past the expiration date, in January they launched … Read More !

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Want Publicity? Pick the Low Hanging Fruit

Sounds simple enough, right? But what does it mean? When I retired from TV news last summer to launch my own PR firm, I promised myself to always grab the easy stuff for my clients … Read More !

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Real News PR starts blog!

First post, stay tuned for updates.

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