“It doesn’t matter what they say as long as they spell your name right,” goes the old showbiz cliche. But that’s just not true. Your brand can be battered by bad publicity. Just ask Lindsay … Read More !

The ‘Letters to the Editor’ page is one of the most popular sections of your local newspaper. Most people don’t see it as a tool to get free publicity. But if written correctly, it can … Read More !

When Walt Disney came up with the idea for Disneyland in the early ’50s he was already a household name. His cartoons characters had been entertaining audiences for more than two decades and he had … Read More !

There are dozens of mistakes that people make when it comes to public relations, but not all of them are fatal. Many PR firms blunder along for years making the same mistakes over and over … Read More !

If you’re over 40, you may believe that Twitter is for kids or people with too much time on their hands. “Who really wants to know that I’m having a Starbucks?” you ask. And you … Read More !

No, your TV wasn’t on the blink. The pants the Norwegian curling team was wearing during the Olympics really looked that way. “We’re scrambling to get shipments out and to get more pants sewn right … Read More !

I get this question all the time. How do you get booked on Oprah? I’ll tell you what I’ve told everyone else. If you haven’t done dozens of media interviews, you don’t want to be … Read More !

A Georgia funeral home owner “urned” millions of dollar in media attention by offering a free funeral to anyone who signed up for an unusual promotion. Barry Miller of McGuire, Jennings & Miller Funeral Home … Read More !

Not all blogs are created equal. Some bloggers are superstars of cyberspace who have countless fans following every update and other bloggers can’t even get their family to read their posts. Here are some simple … Read More !

There’s nothing wrong with vanilla ice cream. It’s classic and there’s nothing like a good scoop of old fashioned vanilla on some peach cobbler. But I’m using it here as a metaphor. If you want … Read More !