Category Archives: PR Tips

Expert advice from the members of the Real News PR teams on how to get coverage on the news.

Five PR Resolutions for 2010

This is the week when we all promise to lose weight, spend less, save more and get organized. So as long as we’re making resolutions, how about resolving to make 2010 your best PR year … Read More !

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Baby Elephant Syndrome

I came across a great story on the Internet that I want to share with you this week: An adult elephant can easily uproot huge trees with its trunk; it can knock down a house … Read More !

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Tips to Becoming a Radio Star

I like to listen to music as much as the next guy, but when I’m in my car, I’m constantly surfing stations listening to talk radio. Why? It’s one of the easiest ways to get … Read More !

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P.T. Barnum — The Father of Publicity

He’s often given credit for having said “There’s a sucker born every minute,” but the truth is P.T. Barnum probably never said those words. He was one of the most successful entrepreneurs of the 1800s … Read More !

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Rebranding Blunders

Does your brand need an extreme makeover? Not necessarily–just ask the folks at Tropicana Orange Juice. After deciding that the look they’d been using for years was past the expiration date, in January they launched … Read More !

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Want Publicity? Pick the Low Hanging Fruit

Sounds simple enough, right? But what does it mean? When I retired from TV news last summer to launch my own PR firm, I promised myself to always grab the easy stuff for my clients … Read More !

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