Public Relations Tips

/Public Relations Tips

Public Relations & Podcasting = The Perfect Marriage

One of the latest and greatest service offerings Real News PR provides to its client’s is the ability to create a custom, state-of- the-art, quality-sounding Podcast! The Real News PR offices are very unique in that, unlike traditional PR firms where you’ll find cubicle mazes filled with writers pumping out mindless Press Releases…we operate drastically [...]

By | 2017-06-13T21:28:40+00:00 February 16th, 2017|Podcasting, Public Relations Tips|Comments Off on Public Relations & Podcasting = The Perfect Marriage

Know How to Pitch, Who to Pitch to and What to Pitch

Believe it or not, the media doesn’t just report negative news. In fact, there are a ton of positive stories filling the newscasts. Are you doing something good for the community and want publicity for it? Keep the following thoughts in mind: Find the right reporter: Reporters all have beats they cover, and there are [...]

By | 2015-07-19T13:19:03+00:00 October 3rd, 2013|Public Relations Tips, Uncategorized|Comments Off on Know How to Pitch, Who to Pitch to and What to Pitch

Getting Publicity for Your Non-profit:

Looking to get free publicity for your church, cause, kids’ Girl Scout troupe or other nonprofit? You are in the same boat with a lot of people, but there is one thing that many people are over-looking – the public affairs shows. There are many of these shows out there, and you can find them. [...]

By | 2017-06-13T21:28:41+00:00 September 5th, 2013|Public Relations Tips, Uncategorized|Comments Off on Getting Publicity for Your Non-profit:

What Makes a Good News Story?

Someone in the news business once said: “There’s no such thing as a bad news story, only bad reporters.” But I’m here to tell you it’s a lie. There are plenty of bad news stories. When I was a reporter, people tried to pitch them to us every day. So what is “news”? Well, it’s [...]

By | 2017-04-12T12:44:52+00:00 July 21st, 2013|Public Relations Tips, Uncategorized|Comments Off on What Makes a Good News Story?

It Pays to Profreeed, I mean, Proofread

Any good carpenter will tell you to measure twice and cut once. The same goes for publicity. A little homework goes a long way. Here's a short checklist before you start pitching the press: Are You Hitting Up the Right Reporter? With Google, there's no excuse anymore for approaching the wrong journalist with your story. [...]

By | 2017-06-13T21:28:41+00:00 January 14th, 2013|Public Relations Tips|Comments Off on It Pays to Profreeed, I mean, Proofread

Pitching Your Story By Phone

  Emails may be easy, but you can't beat the phone when it comes to selling a journalist on your story. Here are some simple rules to make sure the call goes well: Make Sure You're Pitching the Right Reporter Read what the reporter has written in the past. With Google, there's no excuse for [...]

By | 2015-07-19T13:45:35+00:00 January 14th, 2013|Public Relations Tips|Comments Off on Pitching Your Story By Phone

Want Publicity? Pick the Low Hanging Fruit

  Sounds simple enough, right? But what does it mean? When I retired from TV news last summer to launch my own PR firm, I promised myself to always grab the easy stuff for my clients first---in other words, the stuff the media is already giving you. Feeding Frenzies When reporters are going crazy about [...]

By | 2017-06-13T21:28:41+00:00 January 14th, 2013|Public Relations Tips|Comments Off on Want Publicity? Pick the Low Hanging Fruit

Rebranding Blunders

  Does your brand need an extreme makeover? Not necessarily---Just ask the folks at Tropicana Orange Juice. After deciding that the look they'd been using for years was past the expiration date, in January they launched redesigned cartons. The look was so fresh that Tropicana's loyal customers didn't even recognize it. They thought it was [...]

By | 2017-06-13T21:28:41+00:00 January 14th, 2013|Public Relations Tips|Comments Off on Rebranding Blunders

Baby Elephant Syndrome

Are Limiting Beliefs Keeping You From Becoming a PR Star? I came across a great story on the Internet that I want to share with you this week: An adult elephant can easily uproot huge trees with its trunk; it can knock down a house without much trouble. When an elephant living in captivity is [...]

By | 2017-04-12T12:42:21+00:00 January 14th, 2013|Public Relations Tips|Comments Off on Baby Elephant Syndrome