Uncategorized

Home/Uncategorized

What is PR?

Public relations, as defined by PRSA “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” But what does that mean exactly? In short, PR = Branding. Public relations gets your story heard, generates brand awareness, and builds your credibility in the media and general public. However, in our experience working in the [...]

By | 2017-06-13T21:28:40+00:00 April 15th, 2015|Uncategorized|Comments Off on What is PR?

Media Friendly Press Conferences

The title of this blog seems redundant. Common sense says that if it is a press conference, then it should be media friendly…right? The whole point of having a press conference is to alert the media to something new, but as former journalists, we have seen a lot of press conferences that were more snooze conferences than anything [...]

By | 2017-06-13T21:28:40+00:00 January 6th, 2015|Uncategorized|Comments Off on Media Friendly Press Conferences

Slow News Days

Have you seen a story on the news and thought, “Why are they covering this? This is not news!” If you have, odds are it was on a slow news day. As they say, “The show must go on,” and breaking news or not, the news will still air. Slow news days are when stories that might [...]

By | 2015-10-06T19:09:20+00:00 December 19th, 2014|Uncategorized|Comments Off on Slow News Days

You Have the Reporter’s Attention, Now What?

You've done your homework, you've found the right reporter, you've called them up on the phone, pitched your story, and now they are coming out to interview you. Now what? What do you do on air? What do you say, and where do you look? Anticipate the reporter’s questions – Preparation for any media appearance [...]

By | 2015-10-06T18:33:56+00:00 October 29th, 2014|Uncategorized|Comments Off on You Have the Reporter’s Attention, Now What?

Know How to Pitch, Who to Pitch to and What to Pitch

Believe it or not, the media doesn’t just report negative news. In fact, there are a ton of positive stories filling the newscasts. Are you doing something good for the community and want publicity for it? Keep the following thoughts in mind: Find the right reporter: Reporters all have beats they cover, and there are [...]

By | 2015-07-19T13:19:03+00:00 October 3rd, 2013|Public Relations Tips, Uncategorized|Comments Off on Know How to Pitch, Who to Pitch to and What to Pitch

Writing a Killer Press Release

How do you write a press release that won’t just get thrown away? Here are some quick tips: Target the right reporter: Anyone who knows me, has read my book or heard one of my speeches knows that I am not a big believer in just blasting out press releases. I am all about targeting [...]

By | 2017-06-13T21:28:41+00:00 September 24th, 2013|Uncategorized|Comments Off on Writing a Killer Press Release

Getting Publicity for Your Non-profit:

Looking to get free publicity for your church, cause, kids’ Girl Scout troupe or other nonprofit? You are in the same boat with a lot of people, but there is one thing that many people are over-looking – the public affairs shows. There are many of these shows out there, and you can find them. [...]

By | 2017-06-13T21:28:41+00:00 September 5th, 2013|Public Relations Tips, Uncategorized|Comments Off on Getting Publicity for Your Non-profit:

What Makes a Good News Story?

Someone in the news business once said: “There’s no such thing as a bad news story, only bad reporters.” But I’m here to tell you it’s a lie. There are plenty of bad news stories. When I was a reporter, people tried to pitch them to us every day. So what is “news”? Well, it’s [...]

By | 2017-04-12T12:44:52+00:00 July 21st, 2013|Public Relations Tips, Uncategorized|Comments Off on What Makes a Good News Story?