Hire the People Who Used to Do the News
Most other PR firms are staffed with people who have never worked in news. If you were hiring a defense attorney, you would look for someone who once worked for the prosecution. If you want to prove your case to the media during good times as well as in a crisis, hire the folks who used to do the news.
Our Clients in the News:
Is all publicity good publicity?
“It doesn’t matter what they say as long as they spell your name right,” goes the old showbiz cliche. But that’s just not true. Your brand can be battered by bad publicity. Just ask Lindsay … Read More !
Writing Your Own Publicity
The ‘Letters to the Editor’ page is one of the most popular sections of your local newspaper. Most people don’t see it as a tool to get free publicity. But if written correctly, it can … Read More !
Walt Disney's Goofy Idea
When Walt Disney came up with the idea for Disneyland in the early ’50s he was already a household name. His cartoons characters had been entertaining audiences for more than two decades and he had … Read More !
Five Deadly PR Sins
There are dozens of mistakes that people make when it comes to public relations, but not all of them are fatal. Many PR firms blunder along for years making the same mistakes over and over … Read More !
Our Clients Have Been On…
