Most other PR firms are staffed by people who have never worked in news. If you want to prove your case to the media during good times as well as in a crisis, hire the folks who used to do the news. We're a Dallas public relations agency dedicated to delivering results.
If disaster strikes - and eventually it will - we are here to prepare you, helping turn the media from part of the problem to part of the solution. We will give you the media training you need to react to, and recover from, an emergency.
We can build your brand in many different ways: a new name, a new or improved web site, search engine optimization and advertising for better brand visibility, feature rich copywriting, and more.
What should you do when a negative news story happens? What do you say to the media? Who is the best person in the organization to face the media? Each member of the team has spent their entire adult life in front of the camera and will work with you to form a crisis plan.
PR Tips: Five Steps to Writing a Killer Press Release
The newsrooms get so many these days that most are ignored. But you still want to have one ready in case you have a journalist on the phone and they're interested in your story.
Here are some guidelines to impress the press:
- Make sure that you're pitching a news story and not a commercial. I would say 9 out of 10 news releases aren't newsworthy and go straight in the trash.
- Spend some time working on the headline. Study the headlines in your local newspaper. They're short. There's often a play on words and they tease you into reading the article. The headline on your news release should be something you could imagine seeing in the paper word for word.
- The opening line of the news release is critical. A good rule of thumb is to imagine what your local TV anchors would say if they were reading your story on the air. How would they begin? If you can't hear those words coming out of their mouths, it's time for a rewrite.
- The body of the news release should be packed with information that is important for the audience to know. Don't fill the news release with hype. Try to avoid superlatives. Just keep asking yourself, "What facts and quotes are needed to support the headline and opening line I've written?"
- Make sure you include all the information the media needs to follow-up on your news release. Double-check spelling, email addresses and phone numbers.
- This is just a short checklist to keep your news release from ending up in the recycle bin. It's not a guarantee of news coverage, but I promise you that you'll be well on your way to becoming a PR superstar.
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TEAM MEMBER SPOTLIGHT
Jeff Crilley spent 25 years in TV news reporting in Dallas, Minneapolis, Omaha and Lansing. He's made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show. He was recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, "The Best TV Reporter in the state."
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The success of Real News PR has been nothing short of meteoric. I've been with them since they opened their doors and have literally done hundreds of national and local media interviews thanks to their contacts and news know-how.
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