PR for Attorneys and Lawyers: Boost Your Legal Practice

Become a high-visibility law firm with our Legal PR Services.

Real News PR is a full-service public relations and content agency, serving small and mid-sized law firms across the country. Our unique set of skills and services allow us to grow your legal firm’s visibility, and become known as a thought leader in your field.

We’re committed to providing effective and professional public relations services to our clients. We specialize in developing high-quality content that resonates with your target audience, and crafting messaging that helps you build trust and credibility in the legal industry. From creating press releases to developing media relations strategies, we provide a full range of services to help your firm stand out.

We know that a successful public relations campaign is essential for the growth of your legal practice. That’s why we use our expertise to create a customized strategy for your specific needs. From crafting a powerful story to identifying the right audiences, we’ll develop an approach that will get your firm noticed and help you build a strong reputation. With our help, your firm can be seen as a leader in the industry:

Media training to help your firm’s partners deliver professional interviews
Publicity in major media outlets through media appearances on TV, radio, and newspapers
Video production featuring your team’s core specializations and case studies of successful cases
Press release distribution
Social media content creation on Linkedin, Facebook, and Youtube

Our Full-Service Attorney & Law Firm PR Services

We are a legal PR agency that offers a wide range of PR and marketing services to increase your firm’s visibility.

For our legal industry clients, we combine our comprehensive suite of content marketing services with managed PR and marketing strategy.

Our media relations and marketing packages for attorneys often include:

Strategic Public Relations Planning
Legal Industry Media Outreach
Press Release Development
Online Reputation Management
Media Training
Video Production
Content Creation
Dedicated Account Manager
Media Appearance Recording & Capturing
Social Media Sharing of Media Appearances
Press Page & Digital Newsroom

Publicity & Media Relations

Increase your legal practice’s visibility with positive press mentions and interviews with major news outlets.

Video Production

Help your next client understand why they should work with you before they even pick up the phone to call. Our team will help you produce video case studies, FAQs, and firm overview videos to introduce your firm.

Media Training

Our team will help your firm’s partners and attorneys understand the media, what drives reporters, and how to answer difficult questions to ensure they nail the interview every time.

Crisis Communications

Lawyers and legal teams can often find themselves the target of negative news campaigns. Our team will guide your team through the storm and help you manage your crisis PR situation.

Content Creation

Your firm needs content, but many firms don’t have the bandwidth to handle this all in house. We offer videography and podcasting services to make creating your newsletter and social media content creation easy.

Podcasting

Our podcasting services to make creating your email, website, newsletter and social media marketing easy.

SEO

Increase your firm’s search engine rankings to get more leads and ensure that when potential clients are searching for legal counsel, they find you first.

Case Study: Legal PR Client

Watch the video below to see the results we have produced for one of our clients in the legal industry:

Types of Lawyers We Work With

From our experiences working with so many different types of lawyers, we know exactly how to deliver results for law firms just like yours. Our team of experts will partner with you from start to finish to make sure you get the exposure you want and need for your business.

General Law
Bankruptcy
Criminal Defense
Employment
Divorce
Family Law
Immigration
Personal Injury
Probate & Estate Planning

Our Process

1. Consultation & Kick-Off Call

The first step is for you our team to connect with your leadership. We'll meet with your firm's partners to discuss your PR and marketing goals and establish a meeting schedule.

2. Managed PR & Marketing Services

We get to work on generating positive media opportunities and high quality content for your law firm.

3. Monthly Progress

Each month we review the results of our campaign with you in order to plan new content and refine our strategy.

Why Real News PR?

“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”

Jennifer P.
Chief of Staff of Tech Company & Real News PR Client

Frequently Asked Questions

How do PR services benefit attorneys and law firms?

PR services can help attorneys and law firms to improve their reputation, gain visibility and recognition in the legal industry, and attract new clients. By engaging with the media and creating compelling content, PR can help to position attorneys and law firms as experts in their field and establish them as thought leaders.

What type of PR services do you offer for lawyers and law practices?

We offer a range of PR services specifically tailored to the needs of attorneys and law firms. These services include media relations, publicity, content marketing, social media management, and crisis communications. We also offer strategic counsel and advice to help attorneys and law firms develop and implement effective PR campaigns.

How do you determine the best PR strategy for an attorney or law firm?

We begin by conducting a thorough assessment of the attorney or law firm’s goals, budget, target audience, practice area(s), and unique value proposition. We then use this information to develop a customized PR strategy that is tailored to their specific needs and objectives. This may include a mix of tactics such as media relations, media training, content among others.

Can you provide examples of successful PR campaigns for attorneys and law firms?

Yes, we have worked with a number of attorneys and law firms to develop and implement successful PR campaigns. For example, we have helped attorneys to secure media coverage in high-profile publications, increase their visibility and recognition within the legal industry, and position themselves as experts in their field. We have also helped law firms to improve their reputation and attract new clients through targeted PR campaigns. Feel free to contact us for a case study that is relevant to your firm.

How can podcasting help a lawyer in their PR goals?

Podcasting can be a powerful tool for attorneys looking to grow their brand and reach a wider audience. Some potential benefits of using podcasts to promote a legal practice include:

Establishing expertise: Podcasts can be a great way for attorneys to showcase their knowledge and expertise on a particular legal topic, and position themselves as thought leaders in their field.
Reaching a wider audience: Podcasts can be accessed by anyone with a smartphone or computer, which allows attorneys to reach a larger and more diverse audience than they might be able to reach through traditional marketing channels.
Connecting with potential clients: Podcasts can help attorneys connect with potential clients on a more personal level, and build trust and rapport through engaging and informative content.
Demonstrating experience and credibility: By sharing insights and case studies on their podcast, attorneys can demonstrate their experience and credibility, and give potential clients a sense of their track record and success.
Differentiating the firm: Podcasts can help attorneys differentiate their firm from competitors, and set themselves apart by offering unique and valuable content to their audience.