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Dallas Crisis Communications & Crisis PR

What should you do when a negative news story happens? Our team of seasoned journalists will work with you to form a crisis plan.
Speak with a Crisis Expert

If a crisis occurred today… right now… at your company, what would you do?

Take a moment to really stop and think about it—what would you do? Do you have a team ready to respond? Does your company have a plan in place that protects your employees, operations, and reputation? What are you going to tell the media when they arrive, as they inevitably will?

There is an old saying in corporate America – You know it’s going to be a bad day when your phone rings and the receptionist announces that “Mike Wallace is here to see you!”

What should you do when a negative news story happens? Our team of seasoned journalists will work with you to form a crisis plan. What do you say to the media? Who is the best person in the organization to face the media? Or would you like one of us to be your spokesperson? Each member of the team has spent their entire adult life in front of the camera.

Media Training Workshop

How can Real News PR help you manage your crisis PR response?

  • You have an urgent crisis situation.
  • You are experiencing negative news coverage.
  • You need first response help now.
  • You need to find a crisis consultant.
  • You need media coaching or testimony/presentation preparation.
  • You need an expert communicator to represent you in press interviews on your behalf.
  • You need a nationally recognized speaker to deliver a keynote address or program on crisis management or executive leadership.
  • You need to educate yourselves about crisis management.
  • You need resource material and crisis management
Get a Free Consult

Our Dallas crisis communications experts offer:

  • Representation as your media liaison with journalists
  • Guidance for management during crises and during recovery
  • Hands-on management of essential crisis problems
  • Management leadership development during critical crises
  • General counsel on prevention, readiness, response, and recovery
Media Training Dallas - Jeff coaching

Crisis Interview Training Overview

In many cases, it is crucial that a representative from your company delivers your messaging to the news media. We offer a comprehensive crisis media interview training program to make sure that you give your best interview.


Participants will be provided with techniques, guidelines, and actual systems
for each aspect of an effective on-camera media appearance.

Key Takeaways

The focus will be on best practices for preparation, bridging techniques,
answering tough questions, on-camera delivery and emotional messaging.

Practice Interviews

Participants will engage in recorded on-camera appearances. If desired,
participants can take part in a mock presentation with their peers playing the
role of the audience. Constructive critiques will be offered throughout the

Live Feedback & Q&A

Participants will have the opportunity to watch their appearance on camera
and will receive a precise review of their strengths, weaknesses, and, most
importantly, step-by-step instructions on how to solve their specific problems.

Meet Your Crisis Messaging Consultant

Jeff Crilley retired from TV news after 25 years in the business to start the country’s first “all journalist” PR firm. During his career he made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show.

He has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award, and in 2004 was named by the Texas Associated Press, “The Best TV Reporter in the state.

Jeff now uses his experience and knowledge of the newsroom to run one of Dallas’ largest PR firms and to coach professionals on becoming better interviewers.

Contact Jeff

Need help navigating a crisis?