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Media Training – Dallas, Texas

Our interactive media training workshop offers media training from veteran reporters and journalists.

Media training from the team who used to be the media.

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Real News Public Relations‘ media relations strategies help professionals better understand the media, what drives reporters, and how to use your understanding to nail the interview every time. Formal media training is important, whether you’re being interviewed on TV, in print, or on the radio, one thing is certain: it’s not the reporter’s questions that make a story newsworthy, it’s your answers. Our media trainers are journalists that will train you on messaging and techniques to ace your media interview and deliver your message every time.


Media Training Dallas - Jeff coaching
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Our Media Training Workshops Cover:

  • Target audiences
  • How to look and sound great on TV: Body Language and Intonation
  • Message crafting, storytelling, and public speaking skills
  • Emotional messaging: using a media appearance to make people care
  • The art of owning a TV, radio, or print interview
  • What journalists want and what journalists need
  • Press releases: when should you send them?
  • The art of the soundbite
  • Bridging techniques
  • How to answer difficult questions
Media Training Workshop
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Our Expert Coaches Teach How To:

  • Set goals for every interview
  • Practice your body language so you look your best every time
  • Stay consistent and focused with your key message
  • “Bridge” any instances where your message may be taken off track
  • Create catchy takeaways and soundbites in order to ensure you are remembered exactly how you want to be
  • Adapt your presentation for the medium:
    • Phone interviews
    • TV interviews, and
    • Print interviews
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Media Interview – Interactive Workshop & Coaching Overview


Participants will be provided with techniques, guidelines, and actual systems for each aspect of an effective on-camera media appearance.

Key Takeaways

The focus will be on best practices for preparation, bridging techniques, answering tough questions, on-camera delivery and emotional messaging.

Practice Interviews

Participants will engage in recorded on-camera appearances. If desired, participants can take part in a mock presentation with their peers playing the role of the audience. Constructive critiques will be offered throughout the experience.

Live Feedback & Q&A

Participants will have the opportunity to watch their appearance on camera and will receive a precise review of their strengths, weaknesses, and, most importantly, step-by-step instructions on how to solve their specific problems.

Example Media Training Agenda

Our media trainings can be held hourly, half-day, or as full day workshops. For an example of what our full-day workshops may look like, see the table below:

TimeTraining Topic
9:30 AMBriefing on messages, body language, eye contact, bridging techniques and possible sound bites. Jeff will show videos of good and bad interviews.
10:30 AMTrainees are provided with an interview scenario, as well as likely questions and answers for the interview.
10:45 AMInterviews are conducted exactly as they would be in real life, using broadcast quality camera, lights and sound equipment.
11:30 AMInterviews are played back with attention to pauses, eye contact, tone, body language, use of sound bites and ability to bridge back to the talking points. Coachable moments are discussed.
NOONBreak for lunch
1:00 PMMore trainees are interviewed. We can use the same scenario. The video is played back with attention to the same verbal and nonverbal issues. Coaching moments are discussed.
2:00 PMAttendees are given a crisis scenario that has risen to the level of a full scale press conference.
3:00 PMJeff briefs teams on the art of handling difficult questions, managing interview dynamics, and navigating an interview without saying anything that would create troubles for the legal team. Attendees participate in a press conference in which one or more spokespeople are designated and the attendees become the reporters.
3:15 PMMock press conference begins.
3:30 PMThe video is played back with attention to both verbal and nonverbal communications, ability to stay on message and not say anything that would get anyone in trouble with the corporate legal team.
4:00 PMDiscussion, review, questions and feedback.

Meet Your Instructor

Jeff Crilley is the founder of the Real News PR, the country’s first “all journalist” PR and crisis communications firm.

Prior to starting his firm, he had a successful career as a TV journalist, appearing on major news networks such as CNN and FOX News, as well as on shows such as Good Morning America and The CBS Early Show.

He was recognized for his work with numerous awards, including an Emmy and the Edward R. Murrow Award. In 2004, he was named “The Best TV Reporter in the state” by the Texas Associated Press.

Today, Jeff uses his expertise to run one of Dallas’ largest PR firms and to coach professionals on how to become better interviewers.

Jeff Crilley - PR Guru and Crisis PR Expert

Why Real News PR?

“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”

Jennifer P.
Chief of Staff of Tech Company & Real News PR Client

Frequently Asked Questions

A media training workshop is a type of training program that helps individuals and organizations improve their communication skills, particularly when dealing with the media. The goal of the workshop is to provide participants with the knowledge and skills they need to effectively communicate their message to the public through various forms of media, such as TV, radio, and print.

A media training workshop can be beneficial for anyone who needs to communicate with the media or the public as part of their job or role. This could include politicians, public relations professionals, business executives, and other individuals who are often in the public eye.

A media training workshop typically covers a range of topics designed to help participants improve their communication skills. These could include preparing for interviews, crafting effective messages, using body language and nonverbal communication, and dealing with difficult questions or situations.

The length of our trainings can vary depending on the specific program and the needs of the participants. Some workshops may last a few hours, while others may be full-day or multi-day programs.

Not necessarily. A media training workshop can be beneficial for individuals at all levels of experience, whether they are seasoned professionals or new to dealing with the media. The workshop can provide valuable skills and knowledge that can help participants improve their communication skills and confidence when dealing with the media.


There are no specific prerequisites for attending our media training workshop. However, participants may benefit from having some basic knowledge of public speaking and communication, as well as a general understanding of the media and how it works.


To sign up for a media training workshop, you can contact us today. We will provide you with more information about the program, including the schedule, location, and cost. 

Yes, there are many resources available that can help you improve your interview skills. These could include books, online courses, or training programs offered by professional organizations. You can also seek out advice and guidance from experienced media trainers or communication experts.



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