Interactive Media Training Workshop

Media training from the team who used to be the media.

Real News Public Relations' media relations strategies help professionals better understand the media, what drives reporters, and how to use your understanding to nail the interview every time. Formal media training is important, whether you’re being interviewed on TV, in print, or on the radio, one thing is certain: it’s not the reporter’s questions that make a story newsworthy, it’s your answers. Our media training experts are journalists that will train you on messaging and technique.

Media Training Interview
Our Training Covers:
  • Target audiences
  • How to look and sound great on TV: Body Language and Intonation
  • Message crafting, storytelling and public speaking skills
  • Emotional messaging: using a media appearance to make people care
  • The art of owning a TV, radio, or print interview
  • What journalists want and what journalists need
  • The art of the soundbite
  • Bridging techniques
  • How to answer difficult questions
Our Media Experts Cover How To:
  • Set goals for every interview
  • Practice your body language so you look your best every time
  • Stay consistent and focused with your message
  • “Bridge” any instances where your message may be taken off track
  • Create catchy take-aways and soundbites in order to ensure you are remembered exactly how you want to be

Suggested Media Training Agenda

9:30am
Briefing on messages, body language, eye contact, bridging techniques and possible sound bites. Jeff will show videos of good and bad interviews.
10:30am
Trainees are provided with an interview scenario, as well as likely questions and answers for the interview.
10:45am
Interviews are conducted exactly as they would be in real life, using broadcast quality camera, lights and sound equipment.
Interviews are played back with attention to pauses, eye contact, tone, body language, use of sound bites and ability to bridge back to the talking points. Coachable moments are discussed.
Noon
Break for lunch
1:00pm
More trainees are interviewed. We can use the same scenario. The video is played back with attention to the same verbal and nonverbal issues. Coaching moments are discussed.
2:00pm
Attendees are given a crisis scenario that has risen to the level of a full scale press conference.
Jeff briefs teams on the art of handling difficult questions, managing interview dynamics, and navigating an interview without saying anything that would create troubles for the legal team. Attendees participate in a press conference in which one or more spokespeople are designated and the attendees become the reporters.
3:00pm
Mock press conference begins.
3:15pm
The video is played back with attention to both verbal and nonverbal communications, ability to stay on message and not say anything that would get anyone in trouble with the corporate legal team.
3:30pm
Discussion, review, questions and feedback.

Want to get trained by former journalists & news media personnel?