We make you look good online.
When someone searches for your name on Google, what do they see?
We’re Real News PR, an online reputation management company headquartered in Dallas, Texas. We specialize in helping you craft a smart reputation management strategy that positions you as a thought leader and influencer in your industry, while pushing negative mentions of your brand into the background.
Our approach generates real brand assets and high-quality content for your social media accounts to ensure that results last.
Our online reputation management services have helped hundreds of businesses and individuals protect and enhance their online reputation:
- Gain instant credibility for branded searches
- Push down and remove negative Google results and brand mentions
- Ensure your positive reputation in the future
- Publish authoritative content on social media and credible media outlets that lasts
- Get results quickly compared to other solutions
Reputation is the online currency of credibility and trust.
“Whether true or false, what is said about men often has as much influence on their lives, and particularly on their destinies, as what they do.”
― Victor Hugo, Les Misérables
Reputation has always been the cornerstone of success. But in our digital age, where 94% of consumers say they have avoided a company due to a bad review, a brand’s online reputation can make or break the business.
Unfortunately, it’s also never been easier to destroy a brand’s credibility with negative coverage. A review site such as RipOff Report, Google My Business, and Facebook make it easy to tarnish a company’s reputation with poor brand mentions, but unfortunately, it can be much more difficult to repair the damage.
We’re here to help. Whether you are a company looking for corporate reputation management, a small business owner seeking to improve your brand reputation, or a thought leader searching to repair your personal brand, we offer a full suite of online credibility repair services to not just push down or remove negative reviews and search results: we make your brand look good online.
Do your search results look like this?
Take Control of Your Brand's Reputation Online
As a PR firm and digital marketing agency, we offer a wide range of services to make our clients look good online.
Many brand reputation management agencies focus solely on SEO, without having strong content creation services. This can create a new problem: the negative listings were removed, but now they have been replaced with weak blog posts and poorly edited videos!
For our Reputation Management campaigns, we combine our comprehensive content marketing services to create a strategy that will remove or suppress negative links for your brand, while also promoting positive mentions and trustworthy online reviews.
All Online Reputation Management packages include:
- Dedicated Account Manager
- Online Brand Reputation Monitoring
- Media Training
- Positive interviews with credible news media outlets
- Content Creation
- Kick-Off Call & Strategy Session
- Media Appearance Recording & Capturing
- Creation of Social Media Accounts
- Social Media Sharing of Media Appearances
- Press Page & Digital Newsroom
Leverage the credibility (and search engine rankings) of the news media. We are experts at generating positive brand mentions for your company with reputable news outlets.
If you are looking to improve your brand’s authority in the search results and social media, you may be facing a reputation crisis situation. We understand the impact a single negative review or negative comment can have on your business. Our team will guide you through how to navigate your crisis PR situation.
In many cases, the best strategy is not to remove negative mentions of your brand online – it is to replace them with positive mentions and high-quality content that builds authority. We offer videography and podcasting services to make creating authority content easy, in a form where you control the messaging.
We’ll monitor negative search engine results and ensure that the content we have created are moving in the direction that we want to see. Our team of SEO specialists will build links to help speed things up.
We assist you in developing an effective social media marketing strategy to establish you as an industry expert. Understanding that many are too occupied to manage regular online engagements, we support clients in producing consistent, valuable content through leading social media methods.
Our Process
1. Consultation & Kick-Off Call
The first step is for you to meet your account manager and PR expert to discuss your reputation management goals. We'll set up a Google alert to notify of us any negative reviews - so we can take action - as well as positive reviews, so we can celebrate!
2. Media Pitching & Content Creation
We get to work on monitoring your brand's reputation, as well as creating content that will suppress negative search results, improve your online presence, and optimize your Google business profile.
3. Monthly Progress
Each month we review the results of our campaign with you in order to review your brand reputation, plan new content and refine our strategy.
Why Real News PR?
“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”
Jennifer P.
Chief of Staff of Tech Company & Real News PR Client
FAQs on Reputation Management
Online reputation management is the practice of monitoring and influencing the online conversation about a person, brand, or business. This can involve responding to feedback, addressing negative reviews and comments, and promoting positive authority content.
Reputation marketing actively manages and elevates a brand’s image, prioritizing the establishment of trust and credibility over mere product promotion.
Your online presence can have a major impact on your success. In today’s digital world, potential customers, clients, and partners are likely to search for you online before deciding to do business with you. If they see negative content, it can hurt your reputation and deter them from working with you. Online reputation management can help ensure that your online presence accurately reflects your business and presents you in the best possible light.
An online reputation management (ORM) service can help you monitor and manage your online reputation. This can include activities such as monitoring Google rankings, responding to customer feedback and reviews, promoting positive content, and addressing negative comments and content. The goal of online reputation management is to improve and protect your online reputation, and ultimately help you achieve your business goals.
The specific processes and methods used by online reputation management services differ depending on the situation, but in general, they involve monitoring the online conversation about your brand, responding to customer feedback and reviews, promoting positive content, and addressing negative comments and content. Our firm often offers other services such as content marketing, social media management, search engine optimization, and crisis management to produce the best possible results.
There are a few methods we can use to speed things up, but in most cases, the answer is no. Ultimately Google is in control of their search rankings, and to move too quickly may actually hurt your campaign more than it helps.
Each campaign is different, but we promise we move quickly. For most clients, we deliver results within the first month, but a full campaign may take up to 12 months.
We ask that our reputation management clients commit to a minimum of 3 months of our service to allow us to deliver.
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