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Strategic Communications & Strategic PR

What should you do when something happens that requires a strategic PR response? Our team of seasoned journalists will work with you to form a smart plan and response.

If a significant communication challenge emerges for your company today, right at this moment, what's your next move?

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Reflect for a moment – what would your reaction be? Do you have a proactive team on standby? Does your business have the tools to navigate a complex PR campaign? How would you manage the media’s queries when they inevitably arrive? How should you react when a negative news story unfolds?

Our experienced team will collaborate with you to craft a strategic PR strategy.

Media Training Dallas - Jeff coaching
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How we can help your strategic PR response:

  • You have a complex PR situation.
  • You are experiencing negative news coverage.
  • You need to find a PR strategist.
  • You need media training to ensure your story is handled correctly
  • You need an expert communicator to represent you in press interviews on your behalf.
  • You need to educate your company about PR strategy.
Media Training Workshop
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Our strategic communications experts provide:

  • Media representation during interactions with journalists
  • Guidance during crises and recovery
  • Hands-on management of strategic PR challenges
  • Leadership development during high-stakes media interactions
  • General advice on PR readiness and response

Related Services:

Leverage targeted media placements in the news outlets that matter. 

Our team will help you comprehend the media landscape, what motivates journalists, and how to effectively manage your messaging during a challenging news event.

If a PR situation has already escalated, our strategic communications strategy may need to focus on repairing your brand’s reputation online.


We’ll oversee search results to ensure that the content we’ve crafted, whether positive or negative, is moving in the desired direction.

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Strategic PR Training Overview

In many instances, a representative from your company may need to deliver your message to the news media. We provide an extensive strategic media interview training program to ensure you deliver your best interview.


Participants are equipped with techniques, guidelines, and concrete systems for every element of an impactful on-camera media appearance.

Key Takeaways

Emphasis will be on best practices for preparation, bridging techniques, addressing tough questions, on-camera delivery, and emotional messaging.

Practice Interviews

Participants will participate in recorded on-camera interviews. If preferred, participants can conduct a mock presentation with peers acting as the audience. Constructive feedback will be provided throughout the process.

Live Feedback & Q&A

Participants will have a chance to review their on-camera performance and will receive a detailed assessment of their strengths, weaknesses, and crucially, step-by-step guidance on how to tackle their specific issues.

Meet Your PR Messaging Consultant

Jeff Crilley, the founder of Real News PR, leads the country’s premier “all journalist” PR and strategic communications firm.

Prior to starting his firm, Jeff had a successful career as a TV journalist, appearing on major news networks such as CNN and FOX News, and on shows such as Good Morning America and The CBS Early Show.

Jeff received numerous awards for his work, including an Emmy and the Edward R. Murrow Award. In 2004, the Texas Associated Press named him “The Best TV Reporter in the state”.

Today, Jeff uses his expertise to steer one of Dallas’ largest PR firms and to coach professionals on how to become more effective interviewers.

Jeff Crilley - PR Guru and Crisis PR Expert

Why Real News PR?

“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”

Jennifer P.
Chief of Staff of Tech Company & Real News PR Client

Contact Us to Learn More About Our Strategic Communications & Strategic PR Services

Leave us a message and we’ll get back with you ASAP. We're looking forward to hearing from you!



Dallas Office Location

5420 LBJ Freeway, Suite 750, Dallas, TX 75240

Austin Office Location

203 W 10th St, Austin, TX 78701