Whether you’re being interviewed on TV, in print, or on the radio, one thing is certain: it’s not the reporter’s questions that make a story newsworthy, it’s your answers.  By focusing on both message and technique, our seasoned TV journalists share media relations strategies that help bring out the Reagan in everyone.

Real News Public Relation’s media relations strategies help professionals better understand the media, what drives reporters, and how to use your understanding to nail the interview every time.

In the year 2012, more and more companies and organizations are looking to train their people in interview skills. What’s the best way to get your message across? How do you talk in “sound bites” to come up with the perfect quote for every situation?

We’ll work with you and help you and your staff craft your message. We’ll record the session on video and play it back for you so you can see how you could have said it better and watch what your body language is saying about you.

During good times and bad, it’s critical that you be able to communicate your message with confidence, composure and compassion. If disaster strikes — and eventually it will — we are here to prepare you, helping turn the media from part of the problem to part of the solution. We will give you the media training you need to react to, and recover from, an emergency.

Our media relations training covers:

• Target audiences
• How to look and sound great on TV: body language and intonation
• Message crafting, storytelling and public speaking skills
• Emotional messaging: using a media appearance to make people care
• The art of owning a TV, radio and print interview
• What journalists want and what journalists need
• The art of the soundbite
• Bridging techniques
• How to answer difficult questions