Our publicists speak "journalist."
Our team of publicists consists of seasoned news media professionals, granting us a unique edge when it comes to obtaining media attention for our clients in Austin: we used to create the news.
We’re familiar with the needs, deadlines, and pressures that are part of a newsroom environment.
We generate publicity for you by presenting your story to the right journalists using language they understand.
Founder & CEO Jeff Crilley started Real News PR in 2008 after an Emmy-award winning career of 25 years as a TV reporter in major markets.
Our clients have been featured on hundreds of media outlets, including...
Do you want to get media attention for your story?
Newsrooms are swamped with thousands of press releases daily. How can your story stand out?
As former media insiders, we once focused on identifying the heart of the story and telling it in a compelling manner. Now, as one of Austin’s leading media relations firms, we apply the same skills to secure earned media publicity for our clients.
We use our news media background and broad network of journalist connections to understand your story, identify your target audience, and convey your message to the news media more effectively than anyone else.
- We start watching the news for you.
- We consistently secure media coverage by pitching newsroom stories that are already in demand. Every day, we follow the news cycle for stories and narratives that we can connect our clients to.
- We make you the expert.
- We develop compelling angles based on our experience in the news industry and recommend you as the expert.
- We introduce you to our network of journalists.
- We maintain strong relationships with hundreds of journalists in major news markets nationwide, and thousands of reporters come to us daily for story coverage.
Pictured: Press releases reaching the inboxes of journalists across the country each morning at 10am EST.
Get Press Coverage in Top Media Outlets.
Our media relations and publicity packages include:
- Dedicated Account Manager
- Kick-Off Call & Strategy Session
- Media Training
- Good publicity via Media Outreach
- Pitches to National & Local TV Stations
- Pitches to National & Local Radio Stations
- Pitches to National, Local, Digital Print Publications and Newspapers
- Inclusion in our Media Concierge service
- Media Appearance Recording & Capturing
- Social Media Sharing of Media Appearances
- Press Page & Digital Newsroom
Our team of skilled journalists will create an engaging press release that encapsulates the core of your message and is easy to read.
What actions should you take in the event of a negative news story? Our team of seasoned journalists will collaborate with you to devise a crisis plan.
Excel in your next interview with coaching and workshops from our team of expert journalists, who have extensive experience presenting in front of a camera.
We don’t just speak Spanish. We speak journalism. Our Hispanic PR division assists in raising brand awareness within the Spanish-Speaking community.
What appears when someone searches for your name on Google? Reclaim control of your online reputation with our comprehensive online reputation services.
Our Publicity Process
1. Consultation & Kick-Off Call
The initial step involves meeting your account manager and PR expert to discuss your media relations goals and how we’ll integrate into your marketing strategy.
2. Media Outreach & PR Pitches
We develop several story angles based on our experience reporting the news, and pitch them to our extensive list of media contacts.
3. Give Interviews
It’s not unusual for clients to participate in 6 interviews in a single day.
Our team captures your print, radio, or TV interviews and posts them to your social media profiles.
Why Real News PR?
“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”
-Jennifer P., Chief of Staff of Tech Company & Real News PR Client