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PR Strategy 101: Crafting Compelling Narratives

By August 22, 2023October 17th, 2023No Comments
PR News Story Megaphone
Estimated Reading Time: 2 minutes

In the ever-changing world of public relations, understanding what makes a story compelling is crucial. Crafting narratives that resonate with audiences requires a blend of creativity, insight, and strategic thinking. In this post, we’ll explore four key elements that can make your story truly stand out: Timing, Impact, Uniqueness, and Controversy.

Elvis Turkey: PR Strategy to Make Something Interesting

Imagine this: it’s the day after Thanksgiving, and the news world is quiet. Suddenly, a call about a turkey that looks like Elvis Presley turns into a global sensation. Why? It was perfect timing.

Lesson: Your story’s success could be all about timing. On a slow news day, a quirky or heartwarming story might just become a sensation. Keep an eye on the news cycle and find the perfect moment to pitch your story.

Impact: Make People Care

The “Elvis Turkey” story was not only timely but also had an impact. It wasn’t about a man who had a turkey for Thanksgiving; it was about a turkey that looked like Elvis. This twist made it memorable and resonated with viewers.

Lesson: Ask yourself, “Who cares?” If your story doesn’t impact people, it may not be news. Find the human angle or the unexpected element that makes your story relevant to your audience.

Uniqueness: Turn the Ordinary into Extraordinary


A garage sale is ordinary, but a “Celebrity Garage Sale” is extraordinary. By adding a unique twist to a mundane event, it became newsworthy. The items belonged to celebrities, and suddenly, reporters were lining up to cover it.

Lesson: Think creatively. Don’t just present the facts; find a unique angle that makes your story extraordinary. Whether it’s a “Rearview Rembrandt” sketching flattering portraits or a celebrity garage sale, find the twist that sets your story apart.


Controversy: Stir the Pot

Controversy can elevate a story from the mundane to the memorable. Take the example of miniature kittens. By pitching it as something controversial in the cat breeding world, it became a top news story, gaining worldwide attention.

Lesson: Embrace controversy. If your story or event has opposition, don’t shy away from it. Present both sides and let the media explore the debate. It could make your story more newsworthy.

PR Controversy: Miniature Teacup Kitten

Conclusion: Crafting Your Compelling Narrative

Great stories are more than just well-written pieces; they are timely, impactful, unique, and sometimes even controversial. As you craft your PR strategies, keep these elements in mind:

  • Time your story well. Watch the news cycle and find the right moment.
  • Ensure it has an impact. Make people care with a human angle or unexpected twist.
  • Add a unique touch. Turn ordinary events into something extraordinary with creativity.
  • Embrace controversy if it fits. A well-handled controversy can add depth to your story.

By weaving these elements into your narrative, you can craft compelling stories that not only make the news but also resonate with your audience. In a world filled with noise, stand out by telling stories that people can’t ignore. Remember, there’s no such thing as a bad news story, only bad storytelling. Make your story the one that gets told.

Real News PR

Real News PR is a full-service PR and digital content agency headquartered in Dallas, TX with locations throughout DFW and Austin. Founded in 2008 by Emmy-award winning journalist Jeff Crilley, is your strategic partner in earned media, content creation, and public relations. We are a team of former journalists-turned-PR professionals with comprehensive production capabilities to elevate your brand, manage your reputation, and drive your growth.