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Austin Crisis Communications & Crisis PR

What should you do when a negative news story happens? Our team of seasoned journalists will work with you to form a crisis plan.

If a PR crisis occurred today… right now… at your company, what would you do?

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In the event of a PR crisis unfolding at this very moment within your organization, consider the immediate steps you would take. Pause for a moment and delve deep—how prepared are you? Is there a dedicated response team at the ready? Has your business developed a robust strategy to safeguard your employees, operations, and overall reputation? And when the media descends, as they surely will, what message will you convey?

There’s a well-known adage in the business world that goes, “It’s a sure sign of a bad day when your phone rings and you’re informed that ‘Mike Wallace is here to see you.'”

So, what’s the protocol when confronted with unfavorable media attention? Our cadre of experienced journalists is here to guide you in crafting a comprehensive crisis response plan. Determining the right messaging for the press, identifying the most suitable company representative to engage with the media, or even stepping in as your spokesperson—our agency’s team brings a wealth of experience from years of media presence.

Media Training Dallas - Jeff coaching
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We can help with your crisis PR if you:

  • You have an urgent crisis situation.
  • You are experiencing negative news coverage.
  • You need first response helpp now.
  • You need to find a crisis consultant.
  • You need media coaching or testimony/presentation preparation.
  • You need an expert communicator to represent you in press interviews on your behalf.
  • You need a nationally recognized speaker to deliver a keynote address or program on crisis management or executive leadership.
  • You need to educate yourselves about crisis management.
  • You need resource material and crisis management
Media Training Workshop
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Our crisis communications agency offers:

  • Representation as your media liaison with journalists
  • Guidance for management during crises and during recovery
  • Hands-on management of essential crisis problems
  • Management leadership development during critical crises
  • General counsel on prevention, readiness, response, and recovery

Related Services:

Leverage the credibility of the news media. We are experts at generating positive press mentions for your brand with reputable news outlets.

Our team will help you understand the media, what drives reporters, and how to use your new skills to control your messaging when dealing with a negative news story.

If the crisis PR situation has already developed to a certain point, we may need to focus on repairing your brand’s reputation online as part of our crisis communications strategy.


We’ll monitor search results to ensure that any negative  positive content we have created are moving in the direction that we want. 

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Crisis Interview Training Overview

In many cases, it is crucial that a representative from your company delivers your messaging to the news media. 

We offer a comprehensive crisis media interview training program to make sure that you give your best interview.


Participants will be provided with techniques, guidelines, and actual systems for each aspect of an effective on-camera media appearance.

Key Takeaways

The focus will be on best practices for preparation, bridging techniques, answering tough questions, on-camera delivery and emotional messaging.

Practice Interviews

Participants will engage in recorded on-camera appearances. If desired, participants can take part in a mock presentation with their peers playing the role of the audience. Constructive critiques will be offered throughout the experience.

Live Feedback & Q&A

Participants will have the opportunity to watch their appearance on camera and will receive a precise review of their strengths, weaknesses, and, most importantly, step-by-step instructions on how to solve their specific problem

Meet Your Crisis Messaging Consultant

Jeff Crilley is the founder of the Real News PR, the country’s first “all journalist” PR and crisis communications firm.

Prior to starting his firm, he had a successful career as a TV journalist, appearing on major news networks such as CNN and FOX News, as well as on shows such as Good Morning America and The CBS Early Show.

He was recognized for his work with numerous awards, including an Emmy and the Edward R. Murrow Award. In 2004, he was named “The Best TV Reporter in the state” by the Texas Associated Press.

Today, Jeff uses his expertise to run one of Dallas’ largest PR firms and to coach professionals on how to become better interviewers.

Jeff Crilley - PR Guru and Crisis PR Expert

Why Real News PR?

“We have been working with Real News PR for a little over two years, and our experience has been fantastic. The media attention and PR spots Real News has facilitated continue to improve our brand awareness and increase the speed to trust for our organization. If your company is looking for quality exposure, Real News is the PR firm for you!”

Jennifer P.
Chief of Staff of Tech Company & Real News PR Client

Frequently Asked Questions

Crisis communications refers to the strategic management of public relations during a crisis situation. It is important because it can help protect a company’s reputation and prevent negative consequences such as loss of customers, financial losses, and legal action.

Our firm is experienced in handling a wide range of crisis situations, including natural disasters, product recalls, data breaches, sexual harassment allegations, and other negative events that can impact a company’s reputation.


Our approach to crisis PR is focused on quickly and effectively managing the situation to minimize damage to the company’s reputation. This involves developing a crisis communications plan, monitoring the situation, and working closely with the company to provide timely and accurate information to the public.


Yes, we have successfully managed crisis PR for a number of clients in various industries. We can provide examples upon request, but the identity of our clients must be anonymized.

Our team is made up of experienced journalists and PR professionals who have worked in the newsroom and understand how to effectively manage crisis situations from both a PR and media perspective. This unique combination of skills allows us to provide a well-rounded approach to crisis PR. Additionally, our focus on building long-term relationships with our clients allows us to provide tailored and effective support during crisis situations.

Contact Us to Learn More About Our Austin Crisis Communications & Crisis PR Services

Leave us a message and we’ll get back with you ASAP. We're looking forward to hearing from you!



Dallas Office Location

5420 LBJ Freeway, Suite 750, Dallas, TX 75240

Austin Office Location

203 W 10th St, Austin, TX 78701