One of the latest and greatest service offerings Real News PR provides to its client’s is the ability to create a custom, state-of- the-art, quality-sounding Podcast! The Real News PR offices are very unique in that, unlike traditional PR firms where you’ll find cubicle mazes filled with writers pumping out mindless Press Releases…we operate drastically […]
Flexibility is the quality of being able to bend without breaking. At Real News PR, flexibility is the core of our business. Our slogan is “Public relations at the speed of news” and if you watch the news at all, you know just how quick that speed can be. As organized and prepared as one […]
Teamwork Makes the Dreamwork
Or so the saying goes. At Real News PR, collaboration is key. Each of our service departments must communicate with each other in order to provide the best service possible to each client. For example, when someone is successfully pitched to the media and goes on the news, we have to grab […]
Public relations, as defined by PRSA “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
But what does that mean exactly? In short, PR = Branding. Public relations gets your story heard, generates brand awareness, and builds your credibility in the media and general public. However, in our experience working in the PR […]
The title of this blog seems redundant. Common sense says that if it is a press conference, then it should be media friendly…right? The whole point of having a press conference is to alert the media to something new, but as former journalists, we have seen a lot of press conferences that were more snooze conferences than anything […]
Have you seen a story on the news and thought, “Why are they covering this? This is not news!” If you have, odds are it was on a slow news day. As they say, “The show must go on,” and breaking news or not, the news will still air.
Slow news days are when stories that might not […]
You’ve done your homework, you’ve found the right reporter, you’ve called them up on the phone, pitched your story, and now they are coming out to interview you. Now what? What do you do on air? What do you say, and where do you look?
Anticipate the reporter’s questions – Preparation for any media appearance is […]
Believe it or not, the media doesn’t just report negative news. In fact, there are a ton of positive stories filling the newscasts. Are you doing something good for the community and want publicity for it? Keep the following thoughts in mind:
Find the right reporter: Reporters all have beats they cover, and there are literally […]
How do you write a press release that won’t just get thrown away? Here are some quick tips:
Target the right reporter: Anyone who knows me, has read my book or heard one of my speeches knows that I am not a big believer in just blasting out press releases. I am all about targeting press […]
Looking to get free publicity for your church, cause, kids’ Girl Scout troupe or other nonprofit? You are in the same boat with a lot of people, but there is one thing that many people are over-looking – the public affairs shows.
There are many of these shows out there, and you can find them. In […]